Companies have finally realised that it is no longer just a 'fad' and has actually become a requirement to be active on social, that is if you want to stay relevant and front of mind for your customers of course!
Don't stress, Social Media Marketing Agencies have arisen to help businesses build their brands and guide them through the social media jungle. But how? and do you even need to hire one? Keep reading.
What do Social Media Agencies do?
There is a lot more that meets the eye to social media, many businesses think posting a couple pretty photos and replying to DM's means they have their social media tactic down pat, nope. Thats not to say the simple things don't go a long way, however with a little further research, you will realise there is so so much more.
Lets try sum this up in one sentence, Social Media Agencies are experts at helping businesses reach their goals and objectives through their social channels. How do they do this? Quick list below.
Create content to be shared (blog posts, videos, graphics and other media)
Stay on top of industry related news
Reply to incoming social media posts and engage with followers.
Research new influencers to connect with
Schedule social media posts for the week/month/important dates
Review and optimise social media analytics
Follow up with emails, phone calls and social media conversations
Segment audiences for ad targeting capabilities
Social media audits & competitor analysis
Theres more though, these tasks are all just pieces of the pie, Social Media Agencies also need to create strategies, content plans and advertising campaigns that align with your business goals and get you the results you desire. Those strategies are then executed by the above tasks, thats where you really get your moneys worth.
Now that you have a clear picture of what a Social Media Agency could do for you, should you hire one?
What are your goals?
Don't hire an agency for the sake of hiring one, first you need to establish what your goals actually are, take a look below.
Jenny : "I recently opened up a new cafe and just want to start a Facebook page as a point of contact for my customers, maybe a pretty photo here and there to showcase our food"
In this instance, we wouldn't recommend Jenny hire a Social Media Agency, there is tons of instructions available at your fingers tips if you need help with starting a business page on Facebook, how to engage with your customers if they have any questions and how to take cool photos to showcase your product/service.
Michael: "I am the marketing director at a real estate agency, lately we have noticed a decline in the amount of leads we are generating, we also need help promoting one of our new services"
In this instance we would highly recommend Michael opt for a Social Media Agency. Although you may be able to again do these yourself or hire an in-house social marketing manager. it would be best to have a team of experts at your disposal who could help Michael generate new leads and market a new service through well crafted strategies and targeted ad campaigns.
Agencies would also typically have a team of people who each specialise in different areas which is highly beneficial rather then relying on one person to do a little of everything.
Social Media Agencies also tend to be a much more cost effective route for your marketing in comparison to hiring a full time employee that handles your social media. The average Social Media Manager salary currently in Australia is $57,000, whereas you could have a team of experts handling your social media marketing at a much more affordable rate.
So whats the verdict?
Hiring a Social Media Agency is an important decision, if you find you are not too well versed in the world of social media marketing, don't have the time to do it yourself, or cant afford an in-house social marketing manager then an Agency is the way to go.
There is a lot more to Social Media Marketing then a pretty picture or sharing a blog post, so if you find you tick the above boxes, reach out to a Social Media Agency and find out how they can help you.